http://www.youtube.com/watch?v=VLOKDXXvypM
You’ve probably all seen those lotto max commercials on TV, you know, the one with the girl jogging in different areas of the world and those “imagine” commercials with couples who live stress free and happy. But also, who could forget the advertisement with the two men playing hide and seek with a boat and a helicopter? Watching it the other day, I thought this commercial conveyed the key concepts of media studies and the media triangle very well.
In this commercial, they show two winners of the Lotto Max that appear to look like realistic average middle class people. They are playing a game of hide and seek but instead of the regular game, they are playing in an almost paradise setting with boats and helicopters. The audience can in a way relate to these characters yet also dream to become them, which really encourages the audience that if you buy a lottery ticket, you could become these characters. Watching this ad, it seems like they are advertising the nature of “the good life”. The people in the advertisement are happy and because of the money, they can own many material items and do whatever they want no matter how insane it may seem.
This commercial was produced in a particular way, for a particular audience of lower to middle class people between the ages of 30 and 50. The production technique to make this advertisement was that they looked into what people wanted and dreamed of and exaggerated it in this advertisement. Looking at this text, it tells the story of how money can buy happiness.
This commercial has I guess you could say “brainwashed” people into telling them what they should want in life and what’s good or bad. That just shows how strong the media influence can really be...
