Group | Conventions used | Strengths | Areas to improve |
1 | -Eco -Personal story -Uses statistics | -Volume -Unique -Mood (dream like atmosphere) | -Too echoy, hard to hear |
2 | -Eco -Personal story -dialogue narrative -heart strings -statistics, voice over | -good background music -good story and establishment of setting, mood,tone | -voices are kind of similar |
3 | -heart strings | -serious tone and mood | |
4 | -statistics -dialogue narrative | -sound effects made it more realistic -powerful statement “odds are against you” -good use of music | -music at the beginning is confusing. Its supposed to be club mood but it is a little loud. Could have muffled sounds while entering the room. |
5 | -narrater -gives third person point of view | -pulse makes you feel like your her | |
6 | -targets gamblers themselves | -good background music -very effective at showing the faults of a gambler | |
7 | -dialogue narrator -good establishment of setting | -creates a story -use of different accent for narrator attracts attention | |
8 | -dialogue narrator -heart strings | -very clear | |
9 | -statistics -heart strings | -peaks interest with sound of cards | -music a little too loud |
10 | -narrative | -targeted towards gambler poker players -realistic | -doesn’t say where to get help |
11 | -repetition -fear | -effective at exemplifying the destruction that gambling can bring to a person’s life | |
12 | -fear -repetition | -good music | |
13 | -narrative dialogue -statistics | -interesting and different | -too long |
REFLECTION
The two that I decided to compare used an indirect approach and a direct approach. The first one has a story setting between two characters and the second one is a more “in your face” type approach. The radio ads are similar because they both effectively get the point across using a story line and by trying to help its audience spot the signs of a teen gambler. The first group created a dialogue between two characters to explain the situation of a teen gambler. They also used effects such as echoing, repetition and created a dream like mood state with the music. The second group used one voice and decided to play on someone’s fears. They didn’t really tell a story but instead told you what would happen to a teen gambler. They also used music but it didn’t really create a mood like the first one, it just added to the overall presentation. The difference in the two ads was that the first group used statistics and the second group didn’t.
Both the advertisements were effective. They targeted different aspects of a teen gambler. The first one targeted a friend of a teen gambler and the second one targeted the gambler.
When creating a radio advertisement, some challenges that one could face would be putting together a script that was long enough and got the point across. They could also have technical difficulties with adding in the sound effects to fit in well with the advertisement.
