1) The media creates a carefully constructed version of reality. What the media is saying about reality is that attractive white men drive expensive Cadillac cars. The slogan also says “Life. Liberty. And the Pursuit.” This would indicate that you can achieve those three things when you have an expensive car. In the AD, the men seem to be going to a formal party or dinner. This is implies that all attractive white men go to parties and get invited to expensive dinners. You can also see that there are two men in the car, which would imply that only men can afford to drive these cars.
2) This media contains value messages. It is saying that it is important to be attractive and drive expensive cars. It is also saying that it’s important to have lots of money to be able to afford these expensive cars. This ad promotes the good life implying that it is essential to go out, have fun and party.
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